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I don't understand why when we are mimicking analog watch design, can't we retain the proportions and the aesthetics?

Eg,the ratio of strap and the width of the watch face and the super wide bezel.

I hope they up their game as competition in this space is getting heated.

[Hopefully constructive criticism from a Pebble owner.]

The Withings Activite does a much better job of mimicking an old watch, but it's also much simpler (just an activity tracker) and doesn't have an LCD screen.

http://www2.withings.com/us/en/products/activite-pop?

Practically, the issue with the current gen is that they need as much battery as possible. Bezels and weird shapes are both a good way to add volume and battery.

Mondaine has a similar watch (classic look, with activity tracker): https://www.mondaine.com/watches/mondaine-helvetica.html

It will only be a couple years before we eschew the skeuomorphism of smartwatches in favor of "abstract" "paper" "flat" designs. Just wait.

My issue is that they are neither here nor there. I would have loved if they did a good job in the skeuomorphism department.

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