The rise of diesel in Europe: The impact on health and pollution
theguardian.com
theguardian.com
Now there's a quote to live and die by. Big programs (incentives, taxes, peer pressure, political points) seldom wait for actual and system-wide data and defensible evidence before making decisions with wide effect, because to somebody somewhere it's always more advantageous to have the sky falling. Small changes with quantitative and qualitative feedback loops are the only sane way forward, but sound bites and negative news have far more impact and immediate (electable) results.
For all I know, diesel is significantly more efficient (maybe like 2x). I can expect to see 50-60 MPG when I rent cars in Europe vs 25-30 MPG when I rent similar sized cars in the US. So that's hard evidence I see every time I drive.