[0] - https://en.wikipedia.org/wiki/CAN-SPAM_Act_of_2003#Unsubscri...
[0] - https://en.wikipedia.org/wiki/CAN-SPAM_Act_of_2003#Unsubscri...
From the primary source: "Give a return email address or another easy Internet-based way to allow people to communicate their choice [to opt-out] to you. You may create a menu to allow a recipient to opt out of certain types of messages, but you must include the option to stop all commercial messages from you. "
https://www.ftc.gov/tips-advice/business-center/guidance/can...
"Reply with the word REMOVE in the subject" is also a CAN-SPAM complaint unsubscribe method, though.
I don't get that from my reading of the actual law or FTC guidance. Can you explain how you came to your conclusion?
Full text of CAN-SPAM: http://www.gpo.gov/fdsys/pkg/BILLS-108s877enr/pdf/BILLS-108s...
From 16 CFR 316.5:
> Neither a sender nor any person act-
> ing on behalf of a sender may require
> that any recipient pay any fee, provide
> any information other than the recipi-
> ent’s electronic mail address and opt-
> out preferences, or take any other
> steps except sending a reply electronic
> mail message or visiting a single Inter-
> net Web page, in order to [...]
And you can view that from here: http://www.gpo.gov/fdsys/granule/CFR-2011-title16-vol1/CFR-2...(The FTC also mentions it in their guidance for businesses: https://www.ftc.gov/tips-advice/business-center/guidance/can... under bullet #6)