Thanks for posting, feels to me like the core concept was good but that they failed to fully market test the products. Feels like they could have avoided many of the duds by taking a leaf from Kickstarter's book and booking pre-order revenue prior to actual production. I wonder why they didn't try that?

Also, the NYTimes article is good: http://www.nytimes.com/2015/02/15/technology/quirky-tests-th...

And for a more recent update: http://www.theverge.com/2015/4/24/8488531/quirky-invention-p...

tl;dr An online community for inventors to brainstorm and pitch ideas they have. The entire community helps refine the idea (name, marketing slogan, features) - and then Quirky picks a few at a time to bring to market (manufacturing, distribution).

"Quirky brought more than 400 products to market in just six years." - from the New York Magazine article.

That number is absolutely staggering. I would love to see what their internal product development was like.