I'm pretty sure I saw them around in 2011 so I don't understand why report wrong age of the company here? Note they did a seed round of $3 million in 2012.
> In a blog post on Monday, Oyster’s founders said they were “taking steps to sunset” the company’s service, which launched in 2012.
Other data like crunchbase pointed to 2012 too.
http://recode.net/2015/09/21/oyster-books-shuts-down-team-he...