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Because it is kind of awkward PR for Salesforce: come build on our platform! Oh by the way we haven't even moved Heroku, a company that we bought 4 years ago, over to it yet.

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Why move it if it works fine as-is? I think Waze was bought by Google in 2013 and AFAIK, they're also still in AWS.

The PR is still awkward: "come use Google Cloud Services!" while it's not good/easy enough for your acquisitions to migrate to it from AWS.

Even Amazon.com isn't fully reliant on AWS. They're not using Route 53 for their DNS (or even for their backup DNS).

They will never be able to move Heroku of AWS. Their customers depend on being on the same cloud as other service providers

The location of instances could be an option. I imagine if their locally-hosted instances were a bit cheaper they would be the more popular option.

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