ISPs should be legally required to pay a fixed percentage of their profits per subscriber to the owners of the sites that those subscribers visited. No one seems to have a problem with 70/30 these days, so how about that? The 70% of former ISP profits could instead be distributed in a fair way to site owners based on total time the user spent interacting with their site in the frontmost tab, as calculated in an agreed-upon manner by all the major browser vendors. It would also be auditable by the site owners, because they could run their own page activity analytics and see whether they match up with the level of activity claimed by the detection built into the browsers.