This is like kicking kittens and then announcing to the world that you're going to stop kicking kittens. Then why kick kittens in the first place?

No one made Marco create an ad blocking app. No one demanded his coordination with Ghostery. No one demanded that he announce it with great fanfare on his site. Moralizing about him stopping it ignores that it was just a few short days ago that he started it.

And now he deserves accolades for stopping it? This is an incredible discussion. Countless other people with the ability and the means, who actually had convictions about this topic, didn't create ad blockers (much less for personal reward). Others still, who have convictions that favor ad blockers, did and stand by their moral compass. Either groups are in a far better position than Arment's "have it both ways" perspective.