I've got a 2013 Golf TDI and was thinking about this as well. If it isn't a safety related recall, I'm not sure how you get people to comply aside from some other action related to, say, their next years registration (i.e. if your VIN doesn't have this fix applied, you can't reregister your car). Not sure if that's a thing, though.
I'd personally plan to take my car in "real soon now" to get the fix.