I dunno, pushing the Nest was pretty obvious to me. Also I can't see why you'd want to turn it off totally. If you want the heating on permanently or off permanently just turn the temperature to an extreme value.
TFA seems to be complaining that it's too difficult to find a feature that most thermostats elide completely. Every other model I've owned in the past could only be turned off by unplugging, which requires un-mounting the entire thing or powering down the furnace (or similar).