Obfuscation: A User’s Guide for Privacy and Protest
mitpress.mit.edu
mitpress.mit.edu
Reading the overview though, the book is also seems to be about history of obfuscation and protesting laws (?) so I guess it could be useful for people who're seeking that information, but I wouldn't recommend this or any book that acts like a tutorial to someone who's trying to learn more about online privacy.
Obfuscation won't slow down data scientists. To see this in action open your gmail account and notice there's (likely) no spam in your primary inbox. Those spammers spend considerable resources to obfuscate themselves from Google's filters yet still fail.
Of course "fake behavior" could be dected if you have known real behaviour to compare it to.That also means that it is possible to simulate "real behavior" given the relevant data.
Whis is a win-win situtation, ad networks get to fight fake traffic, fake traffic becomes indistiguishable from real human trafic.