The language and culture of simplicity are great aspirations, all companies should look at doing this. However, not all companies are going to get such a huge benefit, as not all companies operate within a narrow problem domain. INSTAGRAM is another similar case: relatively simple solution (share photos with limitations), uses only single language PHP (at least since last I heard).
I mean this is partly a reflection of the teams brilliance, and the foresight. But its also that the operational cost is relatively low compared to a payroll system that needs to abide by government regulations and reporting requirements (for instance).