It's funny to think in another 20 years kids might see this movie and wonder what are those weird small rooms with phones that people go into all the time. And they have to pay money to make a call!?
He said they failed at their market research - they tried to make something that appealed to parents, but neglected to see what kids actually wanted(to have things like the adults do). American kids knew it wasn't a real phone, and rejected it. Their parents then got them a flip phone instead of a "kiddie phone".
Uh...
"It's a phone."
"No it's not! Where's the screen?"
I grinned and told him it has no screen, he was baffled as to how to use it.