Damn, that article took a strange leap with discussing what better ads would be. Somehow it entirely skipped the possibility that more ads might resemble the ads of the most successful advertisers of the web (like google, facebook, twitter) and instead leaped on a dystopian slope where all ads are served by the content platforms of those companies.

Saying that twitter, google or facebook ads cannot be blocked is just bogus. People use them on normal web browsers that quite easily could block them. The reason they're not blocked is that it's not worth the hassle, because the ads are clean, small and polite. You know, better ads.

Such better ads are not patented, and switching to pleasant text ads like the industry leaders leaders did would make ad blockers a marginal phenomenon.