The future of media? Bet on events

snarkmarket.com

11 pointsmalvosenior4 comments

Most of the videos I watch online are related to events such as TED, conferences, talks,etc. There's a lot of opportunity to organize around events. Not sure what the end result looks like, but it could be damn useful.

So how do you make $$$ from these media/events?

1. Sell tickets to the events! 2. Sell advertising around the media they generate.

But #1 is the foundation, I think. Event attendance is rival & excludable in a way digital media isn't, and people's willingness to pay to attend a cool event seems undiminished these days. Or maybe even increased!

It's not hard for a relatively big name event to sell out of $500-$1,000 tickets. Many companies buy tickets for employees, to either learn or to hawk their product.

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