Microsoft paid NFL $400M to use Surface, announcers still call them iPads

Oh well, what can you do? It's like how the Kleenex name has become genericized whereby "the popularity of the product has led to the use of its name to refer to any facial tissue, regardless of the brand. Many dictionaries, including Merriam-Webster and Oxford, now include definitions in their publications defining it as such." - https://en.wikipedia.org/wiki/Kleenex

This is very much a testament to how well apple advertises. "iPad" is what people think of when they see a tablet, even though current market share is around 25%. Though I'm sure the fact that they were early to the tablet market and used to have 70% market share also contributes to this current trend in misidentification

Similar article from 2014: http://www.theverge.com/2014/9/8/6120643/microsoft-surface-a...