In what appears to be the originating paper for UCT ("Bandit based Monte-Carlo Planning", L. Kocsis and C. Szepesvári, 2006),
* The choice of action to be returned is the one "with the highest average observed long-term reward"
* For simplicity, the payout value used in the paper is 1=win and 0=loss, which will result in the agents maximizing their wins. Presumably one could choose other payout values (i.e. points for that player in games that have that concept) to adjust the priority of the agents. The mathematics does not seem to forbid it.
* This paper uses as their first experiment a multi-player game. They state, "...for P-games UCT is modified to a negamax-style: In MIN nodes the negative of estimated action-values is used in the action selection procedures." It is straightforward and more generalizable to games with N > 2 players to simply record values from that player's standpoint in the first place, instead of manipulating it after the fact in this manner.
I hope this clarifies some things.