> You'd basically need to start[1] an equivalent movement to the GNU/FOSS/Linux movement, for cloud software.

Could you point out what in any of these services actually depends on the cloud?

Email runs perfectly fine on single servers (Gmail). Network file storage is a solved problem (Dropbox/Google Drive/YouTube/various photo buckets). What these things are missing are dynamic web 2.0 GUIs, not backends. And the GUI doesn't have anything to do with the cloud.

The cloud is a huge innovation, but it isn't an innovation that provides anything for us, it's an innovation for centralized businesses. The cloud has absolutely no value until you're trying to serve millions of users on one service. Federated systems like email are perfectly capable of handling everything that the cloud does for you and I.

We don't need the cloud.