I always thought, however, that the big issue with steroids was the role that athletes play in the lives of children and teenagers. It's really not okay for high school athletes to use steroids. I was under the impression that professional athletes using steroids influences budding athletes to use steroids both directly ("I can get to where Barry Bonds is by using steroids") and indirectly (feeling pressured to use PEDs in order to compete). I seem to remember this being a controversial topic in the news 10-15 years ago.
Steroid use in professional bodybuilding isn't as big of a deal as steroid use in professional sports. While part of that is attributable to the goals of those respective fields, another part is attributable to bodybuilders not being widespread role models in the way that baseball or basketball players are.