Can better ads stop the growth of ad blocking?

I think he hit the solution with the example he gave of piracy. You don't go after the pirates or try to lock down the product. You change to business model.

One of my favorite ad/content models is TapeOp magazine. They state when subscribing that will get emails from advertisers to the magazine if you subscribe. If you don't want that then don't subscribe. There's none of that "pay if you don't want the annoying ads" nonsense. The ads are relevant to the content of the magazine and are of interest.

I think it may be too late to 'make up with adblock users'. Adblocking will probably be default on future browsers just as popup blocking is.