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It depends. Amazon aren't ignoring platforms because they don't have time, it's because they want people to guy a Fire TV Stick/whatever.

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at $39 or whatever it costs, I suspect they aren't making a whole lot of profit on the hardware. They have an iOS app, I expect they'll have an AppleTV pretty rapidly.

I suspect they aren't making a whole lot of profit on the hardware

They aren't. The idea is to get you using one and then make money from that usage.

Which is why having their app on AppleTV makes sense, no? They don't care about the device playing the content, just that they're selling the content.

Amazon is not just selling content, though. Their push with Fire Sticks and Fire TV is in part to get "Echo" / "Alexis" into the living room.

Until you can ask Siri to buy you laundry detergent in your next subscribe-and-save order, Amazon wants to own whatever you use instead of Siri.

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