I like the Apple TV. It solves the two frustrations I have with the Fire TV stick:

1. I can’t search across both Netflix and Amazon Instant Video, instead I have to search both one after the other.

2. I like how you can ask Siri “what was that?” or “what did they say?”. I’ve been watching House of Cards and found myself asking that question quite a bit. On Fire TV, this involves rewinding, turning on subtitles, catching the missing text and at last turning subtitles back off again. Such a chore! I really like how Apple solved this problem. I have yet to see a similar feature in Fire TV.