they ought to market it as a souped up version of yahoo pipes (e.g., it's got auditing).
http://accelrys.com/products/collaborative-science/biovia-pi...
We already had Knime, but that is Java-based and I believe it only has a desktop interface ( http://tech.knime.org/getting-started )
https://cwiki.apache.org/confluence/display/NIFI/Persistent+...