However, the functionality of the engine itself is top notch. We've had some Mirth servers running for a year at this point without incident. It handles alot of things around the nuances of HL7 nonchalantly, which has usually been my hang-up with non-healthcare specific toolsets like Mule or Camel.
At my last startup, we did user tests every week, and my cofounder was very careful never to let on which test items were made by us. We didn't have our name on the door or on the buzzer. Nothing with our logo was visible between the entryway and the user interview room. And when he started showing products, he'd always start with somebody else's.
It was great. We got some incredibly honest feedback (sometimes brutally so) on what we were building. It helped us kill a lot of bad directions early. Most people just don't want to tell you that your baby is ugly, but they'll happily dish if they think it's somebody else's.
For example, you could set up a fake market research org, and have them say they are "conducting a study on [your market] and are looking for users of products like [competitor 1], [competitor 2], and [your product]". Then for the user testing sessions you could rent a conference room from somebody like Regus, or even rent a user testing lab. Then during the tests, make sure to start with general questions and test (or show screens from) the other products before you get to testing yours.
I'm not sure if those specifics will work in your environment, but I hope you see what I mean.
That being said, I'll definitely be checking this out.