30,000 people who spent $200 on a toy puzzle is by no means a small number. Luxury goods purchases follow a power law, and the value of capturing a portion of the fat side of that curve is huge. If they're willing to spend $200 on a puzzle, imagine what they'd spend on something they perceive they need.
Dead on. Its $200 on a puzzle, which simultaneously shows that the person cares about this $200 more than their personal information, which is damn useful for marketing.
It's a low number in terms of # of profile listing for a telemarketer. Telemarketers buy on the order of hundreds of thousands or millions.
hundreds of thousands or millions.
Are they telemarketing to a planet that I don't know about? Wouldn't that be hundreds of billions?
Are they buying lots of duplicates or something like that, then combining all the info themselves?
Or, not of.
/facepalm
oops.
That may be true, but it's more than "a thousand or so".