And also why we see ISPs less and less willing to fight, as they have moved beyond just delivering a internet connection to delivering "triple play" (net, cable/streaming, voip).
Meaning that they now need to have the distributors on their good side.
Kinda reminds me of a claimed exchange between Disney and Microsoft, when MS was trying to peddle their then new movie file format.
They held a meeting, and the MS rep opened by asking the Disney rep how much they were willing to pay to use the MS format. No no no, countered the Disney rep, how much are you willing to pay for our content.