Slightly self motivated yes. That being said I've spent two years developing applications that could greatly help communities across the world and was having a hard time getting those ventures the proper attention. I theorized that something "less-impactful" would get more attention and in the long run drive attention to more important projects. I've been sharing my google analytics on the facebook page and with friends as a way for all of us to better understand the influence of different platforms. 32% of traffic has come from Facebook which is pretty much free to all startups. I then ran an ad campaign for five days which performed miserably. I will be carefully examining traffic sources and how to cheaply launch my app in the coming month. I don't expect a great deal from tiny tiny trophies I put up a wordpress site in a night and have been watching it in the past week.