Businesses with great products still fail often
Folks gotta hustle and market to get distribution & advertising, or it's closing time.
See also: Hlaska[0, 1], Trager USA [2]
0: http://www.thedailybeast.com/articles/2010/11/10/chad-hurley-leaves-youtube-for-fashion-label-hlaska.html
1: http://www.gilt.com/brand/hlaska/product/66863224-hlaska-caliper-small-messenger-bag
2: http://www.historylink.org/index.cfm?DisplayPage=output.cfm&file_id=10625