This page talks mostly about interface bullshit, but people are also tired of content bullshit. To paraphrase from Harry Frankfurt, this is content produced not to conceal truth, but without regard for for it whatsoever. If to lie is to murder truth, to bullshit is to manslaughter it.

Producing bullshit is more profitable because it still attracts eyeballs (and therefore ad revenue), but is much less costly to produce. Thats why the presence of large amounts of ads, needless pagination, and interface bullshit are a reasonable indicator of content bullshit.