How about "Why not produce plants that don't taste like shit?"
The worst thing about living in Berlin (coming from Portugal) is that I can't find tomatoes and other vegetables that have a good taste (or smell).
Why not use GM to make a tomato with a great taste that you can smell from a distance?
It was available in the US (after FDA approval) from 94 to 97. The company went under due to mismanagement and a bit of GM apprehension.
There are many, many more similar projects underway, but nowadays the public apprehension is even bigger, so investors are reluctant to invest in such technology.
Really? The mood in the UK feels much more accepting than it did a decade ago.
Of course, you have to find tomatoes which haven't been refrigerated anywhere in their supply chain before this becomes worthwhile. But you might want to check out your local farmer's markets.
(Growing up in Britain, I had to go to Cyprus before I realised that tomatoes didn't have to taste like little bland paper bags full of mucus.)