Reading this article, I'm reminded of the movement to "design for the other 90%." It is ironic, and also a little sad, that our high tech society thinks that all the developing world needs is more technology. I guess it is easier, and more enjoyable, to design and build things that seem useful, rather than go out and try and change people's behavior. (Not that I think that the movement itself is bad, just that any project in that domain needs to consider how much its product will really be used/adopted.)