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> “If you have a good book, price isn’t an issue.”

Because if it's that good, it will show up on the various pirating sites quickly.

There is a new ceiling on media prices, books included, and these companies are just going to keep loosing money until they adjust their pricing to the new reality.

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But is that really true. Piracy is so easy only an extremely deep discount will sway me.

Pirates are only a certain percent of the population.

The optimal revenue generation probably occurs when you just ignore pirates. If they dash prices 75% and double the number of sales, they still lose revenue. You'd need to quadroople sales to just break even.

Not exactly true, I'd wager most kindle owners don't bother with piracy. I did finally setup OverDrive with my local library, however.

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