so obviously, he is very entrepreneur-ing, but he is choosing to differentiate himself from people who call themselves entrepreneurs. The reason he wants to do this are what he is writing about.

basically, he gets things done and makes money, even though he is using old tech. he isn't buzz worthly, but he is successful in his own way.

for what it is worth, i really like working with people with this attitude. (except the next step is often looking for bigger markets)