I liked their first model - I paid for it and just used it. The current model, with the yearly upgrade premium, I tolerated. I felt it was a scam (are they going to publish an update in the next year so I get my money's worth? Probably not) but I could deal with it.
This new model doesn't work for me at all. As someone who bought his own license, used it at work, and got 3 employers to switch to it -- this doesn't feel right. I am reminded of Altova. They turned their $120 XML editor into a $999 enterprise behemoth. I haven't recommended them in over 10 years.