There is no such thing as "vegan mayo". Mayonnaise is made from eggs, by definition.
Note that the purveyors of vegan sandwich patties don't call them "Just Hamburgers". They call them "garden burgers" or "soy burgers" or some such. Calling them "Just Hamburgers" (with a picture of a cow on the label, no less) would be a lie.
Note also that Kraft sells two products: "Kraft Mayo", made with eggs, and "Kraft Miracle Whip", made without eggs.
Also, the label depicted doesn't say "vegan mayo", at least not in large print. It says "Just Mayo". It looks pretty deceptive to me.
The egg board is just a smiley face for people having a vested interest in selling eggs. They aren't English majors. The lawyers will open a dictionary and point, eventually.
Really?
"The egg board is just a smiley face for people having a vested interest in selling eggs."
Okay, now I'm really confused. What else are they supposed to be?
In the two market chains where I shop, they have all the organic products (except for the organic versions of main-stream products by the same company) on both sides of one aisle, not inter-mixed with normal food.
I don't know if that was to make it easier for organic shoppers to find the right things or to avoid complaints from other shoppers who accidentally picked up an organic product and returned it with a complaint.
The egg board is doing what they get paid to do. They're marketers. That's why I suggest that you ignore them. Just like every other product marketing group. Buy what you want not what the marketers decided.
https://en.wikipedia.org/wiki/Mayonnaise
http://www.choosingraw.com/wp-content/uploads/2013/07/IMG_55...
Until this article, I didn't know that real mayonnaise was supposed to contain eggs. Maybe all mayonaise is naturally vegan? So I'd probably buy this thinking it was pretty much the same as other mayonnaise products on the shelf (other than the fancy packaging).
Not that I'd really be buying mayo anytime soon. ;)
This is a deceptive product. All they need to do is change the name to make sure it's clear you're not buying "Just Mayo", but rather an egg-free simulation of mayo, and they'll be fine. There's no conspiracy here that I can see, just truth in packaging laws functioning as they are intended to function.
What if someone comes up with a new technique (or new material) for manufacturing paper. It's not technically the same material being used in the product, but everything about it, and everything about people's experience with it, is exactly the same as their experience with and uses of "paper". Should they be forced to stop using the word "paper" on their product and start their advertising pitch with "please buy our 'something that is flat and white and you can use it to write things on. But it is certainly not paper' product, in the same aisle and probably on the same shelf as the real paper products"
and come to think of it, by taking a hard line approach we may be asking for a "naming crisis" (a marketing company's wet dream) and making things unnecessarily complex for consumers. Think of all the different names we'd need to start giving fruits and vegetables. Well it's yellow, not red. So it's not an apple. That has oats in it? It's certainly not bread.
We all know how difficult / expensive it is to educate consumers on a new product. Why create artificial barriers to entry for startups or companies trying to do things a little different? "A little different". We're not trying to call spaghetti moon rock, and we're not saying it's ok to market napkins as beer.
Let's all be clear. They weren't after the naming, they were after preventing potential profit and market loss from a competing product. Because of that, they didn't have the intention of using a moral standard to compete against their new found rival, but we're seeking ways to intentionally harm the product/company.
"They weren't after the naming, they were after preventing potential profit and market loss from a competing product."
I noted before that Kraft (certainly a more serious competitor than these people are likely to be) sells both "Mayo" (with eggs) and "Miracle Whip" (without eggs).
These rules have been in effect a long time. Miracle Whip was developed in 1933.
The article was completely about the length's of which the company went to in order to "rid" the competition rather than to out-compete it.