Is there any indication or evidence that this will be successful at a massive scale?
Quite frankly, at those prices, I'm not sure either has an appeal greater than my own car, sitting in my garage, available whenever I want.
I'm extremely sceptical that all the people I see driving on the freeway every day would rather sit in a Prius with three strangers twice a day on their morning and evening commutes.
I think driverless cars are the future of transportation, I'm just not certain that driverless cars and car sharing will be married at the hip from day one. There is lots to figure out to make car sharing appealing at a larger scale than it already is. Most of the things I see suggested just don't have enough appeal to convince me that people will change their current behaviors for them.