Well, if that's the case then forcing the change need not happen. If there is a financial or competitive benefit (better service and more reliable) to the company, it will either make the change voluntarily or a competitor will figure that out and eventually grow larger. If not, then your assumption is wrong.
Oh - nobody forces anyone to work with uber. They know what they're signing up for. They're not entitled to anything from uber except for what they agreed upon in the contract to work.