It looks like someone didn't read Paul Grahams essay: Change Your Name[1].
As far as the service, I feel inextricably linked to PayPal right now. I used PayPal through the early Ebay years and while I don't have any money in my account; It still pays for my Uber and I have a few friends who haven't updated to Venmo yet. There are also a few items which I've purchased online where I use PayPal as a proxy so the company doesn't get my CC info. I'll probably end up setting up an account just to hold my name, but I doubt I'll use it much.