Everybody 'hates' DRM, it seems but I don't think it's going anywhere and I don't think you can ship a codec standard without it. You usually want hardware support for the DRM encryption. I don't know the specifics of their technology, but Netflix and Hulu and Amazon all stream tons and tons of media and I'd be surprised if it wasn't DRM'd in some capacity, I know the video apple sells/streams all is.
http://www.w3.org/2000/12/drm-ws/pp/koenen.pdf
H.264 (trough IPMP), H.265 also implement in-bistream DRM interfaces directly into the decoder...
IPMP does not in any meaningful way alter the H.263 or H.264 compression algorithims, even though it does alter the bitstream in ways that require modifications of the encode/decode pipeline
There is nothing stopping a third-party from similarly making a pipeline-invasive DRM for any open codec. As a matter of fact, if the open codec is patent free, then there would be no legal way to stop them.
And while you can make a DRM free encoder it's still wasn't the argument that i was talking about if there won't be a well established and well integrated DRM mechanism within the design of the Codec it will be dead in the water since for a codec to be widely accepted these days it needs to be adopted by the media/movie/tv/streaming/content delivery whatcha gonna call it industry and that industry needs DRM. Heck even sites like YouTube use DRM these days (paid content trough), Twitch and other similar sites will eventually have to enable DRM too if they want to offer premium content as it's much easier to gate people with DRM than to have some weird session based authorization for streaming which is a nightmare and doesn't really work as DRM. And using multiple codecs (cie? x's? xes?) is probably not a viable approach either.