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From the video: "Think about how far Google has evolved from the ten blue links."

I do, and it's not always a good thing.

Also, I don't think I'm a fan of that new typeface. The cutesiness with the rotated 'e' on the end is sort of teeth-grating to me: it breaks up the rhythm of the rest of the wordmark.

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The slanted e is a callback to the previous Google logo, which also had a slanted e.

The O's were slightly tilted too, no?

They still are in the new logo. They're perfect circles, but they've been rotated to the exact same angle as the old "o"s.

how do you rotate a perfect circle

that's... the joke.

By turning it so many degrees.

Made me look!

Screenshotting the doodle, the counters are 24×26 pixels. Not perfect circles, and not tilted.

It looks a bit like Circular, which has also been adopted by Alphabet (see the page source for abc.xyz), Google's parent company. Circular has been quite popular of late with many companies adapting and adopting it for their identity.

I think the Alphabet logo is based on Product Sans mentioned here https://design.google.com/articles/evolving-the-google-ident... (The lower-case ‘a’ is distinctive.) I wonder whether abc.xyz will switch the body text now that the new Google style is public.

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