I don't know, but the solution is education. There more educated the consumer is, the less a company like google or facebook can get away with.
Clearly, there is not enough education about privacy and how your data is being used to extract money from your pockets.
But when it comes to agility, yes, it's more about improving upon (or finding) the value proposition of that product.
If uber could cut down the time it takes to find a car from 5 minutes to 1 minute, wouldn't that be better for everyone?
How does a company on Sandstorm compete with a modern SaaS company that can change an algo behind-the-scenes and instantly improve experience?