I believe your mental model is so tied-up in your ability to create a company based on the SaaS model, it is preventing your ability to comprehend the power behind a platform like Sandstorm. Somehow, you seem to get the power of Docker, but not a simpler, user-friendly version of the same idea.

You obviously are not a believer in the Sandstorm platform, and are thinking about things in a way that I would call traditional (at least for the last 10 years). You could very well be correct, but many of us on this thread think you are incorrect. It's as simple as that.