There's no change in belief happening, only two different beliefs. First is "1/2 of the times it is flipped, the coin will be heads". Seconds is "1/3 of the times I am awakened, the coin will be heads". The coin flip is fair, but the decision to ask the question is biased.
This is extremely simple to demonstrate by resorting to the absurd case. If we change the awakening ratio away from 1-2, the absurdity of saying "1/2" becomes increasingly clear. At 1-9, tails will be the correct guess 90% of the time the question is asked. At 0-1, heads isn't even a possible outcome on awakening.