The fact is, there
aren't three volunteers, there's only one. Upon awakening, she has no information she didn't have when she went to sleep, which at first seems to be an unassailable argument in favor of the "halfers."
To me, the problem with the "no new information" argument is that there's another popular paradox in which it also seems to apply, but fails spectacularly. In the Monty Hall paradox (https://en.wikipedia.org/wiki/Monty_Hall_problem), you know in advance that the host is going to open a door at random and offer you a chance to change your initial guess. You're aware that the host knows what's behind the doors. You know that no matter what door you pick, one of the remaining ones has a goat behind it. And you know that the omniscient host will pick that door. So what new information do you gain when the host does what you knew he was going to do?
One way to resolve the Monty Hall paradox is to rephrase it such that there are a million doors and the host opens all of the remaining ones except one. Of course it makes sense to switch doors in that scenario, since you knew that the host would avoid opening your initially-chosen door as well as the one with the car behind it. Your initial door has 1:1000000 odds of winning, while the only other closed door has odds of 1/2.
So if you could find a way to transform the Sleeping Beauty problem into a Monty Hall problem, that could be a good way to settle the argument in favor of the "thirders."
Or, if with some logical sleight-of-hand, you could show that SB is not isomorphic to MH, that could potentially be used to strengthen the no-new-information argument made by the "halfer" side. I'm leaning that way, because SB does not know upon awakening, and will not remember, whether the experiment will result in her being awakened twice. For all she knows, she's playing the same Monty Hall game for the second time. It's this lack of an unbroken timeline of conscious awareness that settles the question in favor of the halfers.
To answer the thirders' rebuttal that SB would lose money if she were gambling on the coin toss with any odds other than 1:3, I'd say that's a completely different experiment. We aren't being asked to speculate on the set of events behind multiple awakenings, just one in isolation. The lack-of-new-information argument carries the day. Any arguments that involve repetition, clones, or gambling fail because they are responding to a different question.
TL,DR: Don't gamble if the game involves erasing the players' memories. You will lose a lot of money in a hurry, even if your strategy is mathematically optimal.