McLaren F1 Tech Applied to Other Industries
wired.com
wired.com
Just to name a few things related to McLaren... Their headquarters has an artificial lake to cool down the airflow in their 145 meter underground wind tunnel [1]. And when the cars are out on track anywhere in the world, their engineers and strategists are hard at work in their mission control room [2] that resembles something out of a space program more than a racing team. Not to forget that they are pioneers in using composite materials in racing and other applications.
But I really had no idea that they had something to do with toothpaste.
Now, I'm a bit gutted to see such a great team having such a horrible season in racing with their new engine supplier.
[1] https://en.wikipedia.org/wiki/McLaren_Technology_Centre [2] https://www.youtube.com/watch?v=vYhl7csZJHw
If you're interested in the technical side of the sport, there are many journalists providing very detailed analysis. Craig Scarborough, Matt Somers, Steven de Groote and Ted Kravitz spring to mind, but there are plenty of others.
I will check out some of those journalists. Thank you for the suggestion, I greatly appreciate it!
It seems like it boils down to this. Which means it's a management issue, in a way.
I've done analysis in manufacturing lines where I found 95% reductions in set-up time to be possible. Getting buy in to make the necessary changes is never easy, though, and using the McLaren brand to facilitate is genius.
This is certainly a good PR piece, makes me want to work there.
This is a compelling way to change the frame-of-reference. Business X has a factory that makes widgets. By framing the downtime as a "pitstop" instead of a "break", it totally changes the mindset, expectations, and pace of the participants.
This is news to me, having watched F1 over the years, I was actually under the impression McLaren saw pit stops as an opportunity to lose races it really should have won.
Ok, the above might be somewhat tongue in cheek, but 2012 was the height of this when they had, at least in Hamilton's hands, probably the best car on the grid, but only he only ended up 4th in the Drivers' championship largely due to numerous pit stop errors.
Admittedly they aren't the only team that has made mistakes, but they are the only team I know of that tries to sells it's expertise so openly to other industries.
I know they set this division up several years ago, when the team was much stronger, but now that the team has become a shadow of their former self, it must make their marketing of these services that much harder.