I don't use the grid, but got intrigued by their ads, and it's tech that exists now applied well. Add a photo? They'll crop it unevenly to keep the subject in the picture. Using it as a background? They'll make it less attention gathering using filters.

Yes, the term AI is overused, but they're not say, Redding University lying about the turing test. They're describing computers anticipating a need and taking measures to help meet that need, which to lay persons is very much 'artificial intelligence'.