1. https://en.wikipedia.org/wiki/List_of_motor_vehicle_deaths_i...
In the event of a driverless car killing someone, the manufacturer will have to shoulder the blame; and Google/Uber/etc are much more attractive targets for lawsuits than regular drivers are.
And it will be the same with automated cars. People are intrinsically predisposed to not trust automated cars and people will still be perfectly capable of driving cars themselves. In order for automated cars to take off it's important that you don't have Bob's Drive By Night autocars crashing and killing lots of people and the Google's and Ubers of the world know that.
We don't need to worry too much about their use in a non-testing context, I feel, when we look at companies actively pushing this stuff out they're either doing so in a highly controlled environment (transportation on mining sites for instance) or they're pushing it out in a highly limited form (for instance, self parking cars and lane keeping features.) Entirely automated driving is still experimental and the number of people who have access to it is still very limited, no-one's selling their current prototypes to the general public.