The Cheese Board Collective
priceonomics.com
priceonomics.com
Americans don't love cheese enough. There should be one of these on every corner, like Arizmendi, but with more cheese!
"Forty years ago, Berkeley's now-famous cooperative, the Cheeseboard, opened its doors. In 1997, inspired by their own success, they helped open another bakery based on cooperative principles. Arizmendi Oakland debuted that year on Lakeshore Avenue, named after the Basque labor organizer.  The endeavor was a hit, so what next? They decided to open another bakery, this time in San Francisco. Once again the group, along with members of the Oakland store, graciously imparted their knowledge of cooperative business practices and shared secrets of their recipes.
In October of 2000, Arizmendi Bakery San Francisco was born. The Cheeseboard's gift to us has become our gift to the neighborhood."
I don't know if it is a coincidence that these people were employee-owners of the coop, or if it was a natural outcome of the way the cheese board is structured. I'd believe it was the latter; as the article mentioned, without an owning corporate board there's not a big urge to expand like crazy and extract maximum profits. The goal is for all the employee-owners to make a living wage doing cool stuff.
Granted, it makes me a socialist or whatever, but I'd love to work in a system like that- a small worker-owned cooperative doing software. Of course, the problem with some markets is that you probably need lots of starting capital, and hence the VC system.
If so, I would join your co-op. There is something to be said about being rewarded for taking a risk, but if you're willing to share that reward, I would think highly of you and gladly partake.
Compare to Bakesale Betty down the street in Oakland, which is not a cooperative, and just sells really good fried chicken (or tofu) sandwiches. They have a line around the block too. Both of these places have about 10 feet of standing room between the door and the cash register.
I think people are realizing you don't have to be the Cheesecake Factory and cook everything under the sun with a huge dining room in order to make money selling food. It's a resurgence of takeout and small menus and Cheeseboard was way ahead of the curve on that game.
So, unfortunately, not satire; just sad, uneducated and possibly treasonous.
EDIT: I guess the truth of California is you can't get good food here, even for a grand. What you do get is a "great experience." People here don't know what they're missing...