It might not be racist if it had just ripped off Miss Cleo, a famous 'psychic' who claimed to be Jamaican. Hilariously enough, the image used on the site is from a French Toast Crunch commercial parodying Miss Cleo (incidentally, it looks like she is now suing General Mills for the ad).

So the op has taken a ridiculous stereotype as the starting point. I wouldn't be that offended.

But jamming another black stereotype on top by calling it "ask jemima" an obvious reference to Aunt Jemima. People already consider that imagery to be racist. http://www.nydailynews.com/news/national/racially-insensitiv... I think combining both of these together so haphazardly is a pretty bad idea.

Anyway, to the op: best of luck with your company.

Sorry if you find this offensive, it was just intended to be tongue-in-cheek.

Actually my cofounder's grandma is pretty much the type portrayed: that's where we took the inspiration from.

The website's color: red, yellow and purple.

It's obviously a humorous reference.

It's a spoof of those late night TV psychics...

Nowadays, everything is considered racist.

EDIT: See what I mean?