What is your other business? Why is it failing?
I appreciate you're trying to hang on in there, but it might be better to cut your losses and move on to the next thing.
I appreciate you're trying to hang on in there, but it might be better to cut your losses and move on to the next thing.
However, you have something that would be valuable to other Apps such as Next, New Look or similar (I'm in the UK, so these shops may not be relevant to you.). I would suggest approaching them and offering to license your software so every morning a push alert is sent to their users with the weather for that day and a suggested outfit from their shop. That is the only route to real monetisation that I can see.
A. The Elusive Obvious: What is a "fashion weather app?" It's obvious to you, but not enough other people. The Elusive Obvious is a common problem and the good thing is: it's relatively easy to correct. Just use the "elevator pitch" or "grandparent description" techniques. Say "It shows you attractive people in cool clothes automatically dressed for the weather forecast so you know what to wear that day."
B. Value: You have to tell everyone who hasn't bought your app why to spend five minutes, 99 cents, 1.6 MB, learning and using your apps instead of doing other things we already love like making a stir fry and letting the chips fall where they may w/r/t weather: How much will we get back for our expenditure? Tell a story, will it save us time? Lead to better social results? Save us money? Change our mood, make us laugh, validate our clothes choices? Lead with emotion.
You can't count on your customers to hang out in 45-minute brainstorming sessions ideating all the reasons they should use your program. You've got to tell them point-blank.
(And now I'm off to do the most important thing which is to apply all these critiques to myself. Good luck, Oliv__)